BGG Creative Advertisement

This advertisement was designed to capture the creative spirit of a design firm, focusing on the journey of bringing ideas to life.

For this advertisement, I was tasked with creating a caption and visual to represent the essence of a design firm. Designers bring ideas to life, a concept often symbolized by a lightbulb. I chose this photo of a hand holding a lightbulb to visually convey the moment an idea comes alive. To complement the yellow light, I used violet—the complementary color—as the background and to highlight key text at the top of the ad. For the typography, I selected Gotham, a clean sans-serif font, for its legibility and as a nod to the owner’s favorite typeface.The final design combines thoughtful visuals, complementary colors, and purposeful typography to effectively represent the innovative essence of the firm.