BRIO

BRIO is a modern logo concept designed to embody growth and connection while delivering a unique visual identity for a theoretical marketing startup.

I took on this project to enhance my skills in logo design, focusing on creating a modern and impactful identity. , I used Avenir for clarity and legibility and customized it by removing certain lines while maintaining readability. For the concept of growth, inspired by their statement “Connect and Grow,” I transformed the “I” into a vine, symbolizing growth, and incorporated it into the overall design. The vine connects the “R” and “O,” visually reinforcing the theme of connection. The green color emphasizes the idea of growth while keeping the design simple and modern. This approach encourages viewers to reflect on the meaning behind the design.