Atlas Advertisement

Creating a balanced and cohesive design was key for this advertisement, where I focused on utilizing both negative space and the space within the photo.

 While I’m usually cautious about using textboxes, they worked well here, as they avoid overwhelming the image and complement the overall design. I also seamlessly incorporated the company branding in the bottom right, creatively repurposing a box within the photo as a text box. This approach allowed me to create a harmonious design that effectively communicates the message while maintaining visual appeal.