Moto Club Logo

UCLA’s newly established Moto Club approached me to refine and enhance their original logo, aiming for a more polished and professional look.

A key issue with the original design was inconsistent font choices. Although the founder liked the style, the fonts didn’t align well. I kept elements like the drop shadow on 'Bruins,' but gave 'MOTO' a more modern styled typeface to reflect the newer age of the bike. The club provided the bike graphic with the request that it be included in the logo. Though initially challenging, I successfully integrated it with a white border to ensure it wouldn’t get lost within the overall design.